The Fast Capital 360 Marketing team is a group of smart, driven, and, of course, fun individuals focused on designing and executing results driven strategies. We work hard, we collaborate with each other and other teams, and we are driven to produce high quality results.
You will be instrumental in establishing Fast Capital 360's unique perspective and voice and will drive implementation across many mediums (web, blog, social media, collateral, video, e-mail, interactive experiences). You will be an expert in our customer segments and personas and masterfully lead them through the buying journey with compelling content at every stage of the sales cycle.
An ideal candidate is proven in orchestrating, integrated and cross-channel content strategies in an intriguing way. You're obsessed with the finer details and data-driven decision making. You thrive when you can collaborate with others and inspire those around you. And you never settle for the status quo.
What you'll do:
Accountable for content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention.
Establish and enforce editorial guidelines to ensure quality and consistency with our brand voice, style and tone.
Analyze content performance and use data insights to iterate, improve and maximize results.
Develop and manage agency relationships, including freelancers.
Have a brand publisher mindset: create the content our audience is looking for and then optimize the path to conversion.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs. This person must understand the basic best practices of the main online channels, which content and approaches work on each and why.
Integration of content programs with brand campaigns to drive brand to demand. Experience & Requirements:
3-5 years experience creating content for the web and growing a social audience
Editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Experience with Wordpress, Excel, and the top social channels
Bachelor's degree required; MBA a bonus
About the Company
Fast Capital 360 is a funding company that caters to businesses in need of capital to grow. We take pride in personalized service with the customers needs always in the forefront. We offer a fun atmosphere along with a supportive environment.
Employment Type: Permanent
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